YouTube raises subscription prices in US for the first time in 3 years
April 10 (Reuters) – YouTube on Friday raised subscription prices in the United States, with increases of up to $4 set to take effect from the next billing cycle.
The Alphabet-owned (GOOGL.O), opens new tab video platform said the standard individual YouTube Premium plan would now cost $15.99 a month, up from $13.99, while the family plan price rises by $4 to $26.99 a month.
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YouTube Lite, a lower-cost tier that offers ad-free viewing for most videos but excludes YouTube Music Premium and still carries ads on Shorts and music content, will now cost $8.99 per month. The standalone YouTube Music Premium subscription was also increased by $1 to $11.99 a month.